New Originals Company (NOC)

The New Originals Company (NOC), established in February 2024 in Vienna, is dedicated to becoming a leading European producer of tofu and plant-based foods. The company’s name reflects its mission: to create innovative products that build on tofu’s rich tradition rather than imitate meat. With a focus on quality and transparency, The New Originals Company GmbH develops nutritious foods that combine traditional methods with modern nutritional needs. The company is committed to supporting healthier lifestyles and sustainable practices across Europe, offering consumers thoughtful alternatives in plant-based nutrition.

The New Originals Company participates in the MICROBIOMES4SOY project to support dietary research activities. During the summer of 2024, NOC supplied over 2,000 pieces of tofu for a dietary intervention trial. This trial aimed to assess the impact of replacing animal protein in a standard Western diet with plant-based protein sourced from soya-based tofu. The expected results will support NOC’s business activities, helping to promote its nutritious and tasty tofu products to consumers across Europe.